Senior Marketing Manager

Location: 21 Pham Ngoc Thach district 3

Job Type: Full time

Job Purpose:

To build and manage all marketing plan to implementation of SMPAA

Job Description:

  • To design, monitor, evaluate marketing plan, tactical plans to build brand awareness, brand trust, brand love.
  • To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
  • To lead the planning, development and execution of all brand’s campaign activities.
  • To monitor and optimize budgets of MKT
  • To monitor and track campaigns success metrics; identity and action levers to improve performance.
  • To design, monitor, evaluate recruitment campaign, promotion plan to recruit students
  • To coordinate with Admission to track leads and support customer care services to keep retention rate
  • To research market, competitors, target audience insight.
  • To evaluate brand’s current situation, set strategies and tactics to reach target customers and win the market.

Job Requirements:

  • Have at least a Bachelor degree in Marketing / BusinessAdminstration / Communications /Branding or related fields; knowledge of music and arts is a plus.
  • In-depth knowledge and experience with creating strategic marketing plan, and tactical marketing plan as well, especially in the field of education.
  • In-depth knowledge and experience with public relation, online marketing, including social media, and content marketing.
  • Strong experience with online marketing (including social media, content marketing…) and offline marketing (include event, print ad, PR, OOH, KOL…)
  • Excellent organizational and project management skills
  • Good communication and interpersonal skills
  • Ability to quick adapt to change, can do attitude
  • At least 4 – 5 years of experience in a similar role
  • At least 3 years of experience in Education field;
  • Strong attention to detail to ensure accuracy;
  • Ability to work independently and under pressure; Ability to quickly adapt to change, even at the last minute.
  • Ability to quickly adapt to change, proactive, motivated, positive attitude, great team work and leader; and sense of humor;
  • Performs well with competing priorities, multiple projects;
  • Detail-oriented and strong follow-through with a collaborative working style.

Technical skill and Competencies:

  • Bachelor’s degree marketing, public relations, communications, or relevant field.
  • Proficiency written, verbal and presentation skills in English